But a siren is often depicted with two tails. She might seem like an unusual choice for the face of a coffee company. It was and the founders had landed on the name Starbucks, inspired by Moby Dick. Next up: creating a logo. While scouring some old marine books, something stood out. A mysterious, nautical figure called to them, as sirens do. And she became the siren. Even today, it arrives at the port in big container ships.
The first update came in , the year we added handcrafted espresso drinks to the menu. Or, according to the earlier, "boobier" version of the siren logo, "sex sells. Surprisingly, this seemingly innocuous mermaid has been pretty controversial in certain circles, those circles being that of a conspiracy theorists and b the overly pedantic via Mental Floss.
The former see the siren as a symbol of the Illuminati what isn't? It's the latter, though, that really likes to nitpick and dig up the In , three friends from Seattle opened a small shop that was selling coffee beans. Since Seattle is a port city, choosing the sea theme was quite a logical move.
To reinforce the sea associations, it was decided to use the image of a two-tailed Siren that would lure customers into making a purchase. Interestingly enough, the image was based off a medieval engraving.
The main color of the first logo was brown. Sixteen years later, the design was slightly modified. In , the logo got another redesign. To shift the focus to the Siren, the coffee company got rid of the distracting green circle.
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